Over a 6–12 month period, we collaborated with Keron Foundation to enhance its online visibility through a comprehensive on-page SEO strategy and provided UX/UI solutions.
Client
Year
Website
Our SEO work focused on:
• Developing optimized meta titles and descriptions for all key pages.
• Refining website and blog content to ensure relevance, readability, and alignment with target keywords.
• Implementing structured data (schema markups) to help search engines better interpret the site’s content and improve rich snippet performance.
These improvements led to significant growth in search performance. The Keron Foundation website achieved first-page and top-position rankings on Google for several strategic keywords, resulting in a consistent increase in organic traffic of up to 1,000 clicks per month.
As a result, the foundation successfully expanded its reach, strengthened brand awareness, and established a more influential digital presence within its sector.
UX/UI Solutions
We created a complete visual and digital system for Keron Development Foundation — from brand identity based on the existing logo to a fully developed UX/UI design that reflects the foundation’s vision of sustainable growth and human-centered development.
1. Concept & Brand System
• Starting from the Keron Foundation logo, we built a coherent visual identity that communicates trust, growth, and collaboration.
• Defined a color palette, typography, and graphic language inspired by development and connection.
• Developed the tone of voice — professional, open, and forward-looking.
• Designed visual guidelines and brand assets for digital and print use, ensuring a consistent experience across platforms.
• The visual metaphor: “growth, structure, and balance between innovation and humanity.”
2. UX Architecture
• Built the site structure from scratch, guided by user needs — donors, partners, and young professionals.
• Designed an intuitive information hierarchy: About, Initiatives, Talent Pool, News, Contact.
• Mapped out user journeys for both exploration and engagement — from discovering programs to applying or partnering.
• Created interactive wireframes and prototypes for usability validation and user flow optimization.
3. UI Design
• Crafted a modern, minimal, and human-centered interface aligned with the foundation’s values.
• Integrated branding elements — geometry, typography, and imagery — to enhance the foundation’s story.
• Focused on visual clarity and a calm rhythm: soft color transitions, large readable text, and structured layouts.
• Designed fully responsive layouts for desktop, tablet, and mobile.
• The interface blends institutional credibility with emotional storytelling.
4. Interaction & Experience
• Implemented micro-animations and hover states for a dynamic yet subtle interaction flow.
• Simplified communication: short contact forms, clear CTAs, intuitive navigation.
• Optimized site performance — lightweight visuals, fast loading speed, and SEO-friendly structure.
• Highlighted trust-building elements — featured initiatives, partner collaborations, and talent programs.
5. Outcome
• Keron Foundation gained a strong, unified digital identity built upon its logo and mission.
• The website became a platform for growth and connection — showcasing initiatives, programs, and partnerships.
• The design system is scalable — ready for multilingual versions, interactive maps, and new program sections.
• The result is a digital space that embodies the foundation’s values: sustainability, innovation, and human development.
