Conceptual – Epactto https://epactto.com Creative Agency Sun, 01 Dec 2024 08:30:34 +0000 en-US hourly 1 https://wordpress.org/?v=6.8.3 https://epactto.com/wp-content/uploads/2023/09/Group-151.svg Conceptual – Epactto https://epactto.com 32 32 Branded House https://epactto.com/brandedhouse/ https://epactto.com/brandedhouse/#respond Sun, 01 Dec 2024 08:17:18 +0000 https://epactto.com/?p=989623

Branded House

The main brand is the main dominant figure of the offer, the starting point. Conceptually, it usually occupies a leading position.

Subbrand – modifies the associations of the main brand in the context of the market of a specific product.

Endorsement brand – serves to ensure trust in the brand and to introduce innovations and new advantages into the strategy.

In most cases, the role is to represent the strategy, people, resources, values ​​and traditions.

Branding House

Key characteristics of a Branded House include:
Unified Branding: All products or services under the master brand share a consistent brand name and visual identity.
Easier Brand Recognition: Consumers are more likely to recognize and trust sub-brands due to their association with the established master brand.
Cross-Promotion: Successful offerings can help enhance the visibility and credibility of other products under the same brand umbrella.
Resource Efficiency: Marketing efforts can be streamlined, as the master brand can allocate resources to
Copy
Regenerate

Sub-brands

Sub-brands are individual products, services, or groups of offerings that fall under a larger parent brand or master brand umbrella. Each sub-brand has its own unique identity, voice, and positioning, while still being aligned with the overall values and attributes of the parent brand.

Key aspects of sub-brands include:
Distinct Positioning: Sub-brands target specific customer segments or niches, allowing for tailored marketing strategies that resonate with particular audiences.
Flexibility: They can adapt their messaging and design without altering the overarching identity of the parent brand, enabling them to respond to market demands effectively.

This value can influence consumer behavior, allowing companies to charge premium prices and fostering customer loyalty.

Brand Endorser

A brand endorser is an individual, often a celebrity, influencer, or public figure, who promotes and advocates for a company’s product or service.

Their role is to use their image, reputation, or credibility to increase brand visibility, build trust, and ultimately drive sales. Brand endorsers are chosen based on their alignment with the brand’s values, target audience, and marketing goals.

Benefits of Using a Brand Endorser:

• Enhanced Credibility: Association with a trusted individual can increase consumer confidence.
• Broader Reach: Endorsers can introduce the brand to their fan base or followers.
• Stronger Brand Recall: A familiar face makes campaigns more memorable.
• Cultural Relevance: Endorsers often reflect current trends and resonate with specific demographics.

]]> https://epactto.com/brandedhouse/feed/ 0 Vintage Car Collector https://epactto.com/vintage-car-collector/ Wed, 25 Oct 2023 10:30:28 +0000 https://pixelpiernyc.vamtam.com/?p=484
Services
, , ,
Client
Vintage Car Collector
Year
2021
Website
vintagecarcollector.com

It is our passion that led us to start our business 20 years ago and the excellence that has led us to where we are today.

Challenge

Our client needed a brand materials to better reflect their evolving business values ,as well as SEO service and Email Marketing

Driven by a commitment to remaining current, aligning with contemporary values, and resonating authentically with a dynamic audience, the refresh encompassed a holistic approach — from visual aesthetics and messaging to a profound reimagining of the overall brand experience.

Goal

We created a design new look to truly showcase their identity.

We have created and integrated with great commitment:
– Existing website blog page design and development with CMS integration.
– Advanced mechanics of filtering
based on models , makes and years of production
– added search functionality for better user experience
– created a database with almost all existing models and brands of cars.
– configuration of google mailing servers for website forms.
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post
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