Strategy

A new age of outstanding craft beer has arrived.

Cheers to breaking conventions, embracing flavor, and raising a glass to the art of brewing. Elevate your palate!

Challenge

Our client needed a brand refresh to better reflect their evolving business values and appeal to a younger demographic.

 

Dived into understanding Impact Presents’ brand identity, its target audience, and the primary goals for the website.

Determined the key features required, including a gallery section to showcase past events and an events section to highlight upcoming ones.

Identified the need for an intuitive administration panel to manage content efficiently.

encompassed a holistic approach — from visual aesthetics and messaging to a profound reimagining of the overall brand experience.

Goal

We did some intense market research, refined their brand message, and created a brand new look to truly showcase their identity.

Design Concept and Visual Identity:

Developed a design concept that resonates with the company’s brand ethos and appeals to its target demographic.

Crafted wireframes and mockups to visualize the layout, ensuring seamless navigation between the gallery, events, and administration panel.

Incorporated modern design elements such as sleek typography, vibrant color schemes, and subtle animations to enhance user experience.

Bringing back visitors to the world of craft beer! Such an exciting journey!

Bringing back visitors to the world of craft beer! Such an exciting journey!