Branded House
The main brand is the main dominant figure of the offer, the starting point. Conceptually, it usually occupies a leading position.
Subbrand – modifies the associations of the main brand in the context of the market of a specific product.
Endorsement brand – serves to ensure trust in the brand and to introduce innovations and new advantages into the strategy.
In most cases, the role is to represent the strategy, people, resources, values and traditions.
Branding House
Key characteristics of a Branded House include:
Unified Branding: All products or services under the master brand share a consistent brand name and visual identity.
Easier Brand Recognition: Consumers are more likely to recognize and trust sub-brands due to their association with the established master brand.
Cross-Promotion: Successful offerings can help enhance the visibility and credibility of other products under the same brand umbrella.
Resource Efficiency: Marketing efforts can be streamlined, as the master brand can allocate resources to
Copy
Regenerate
Sub-brands
Sub-brands are individual products, services, or groups of offerings that fall under a larger parent brand or master brand umbrella. Each sub-brand has its own unique identity, voice, and positioning, while still being aligned with the overall values and attributes of the parent brand.
Key aspects of sub-brands include:
Distinct Positioning: Sub-brands target specific customer segments or niches, allowing for tailored marketing strategies that resonate with particular audiences.
Flexibility: They can adapt their messaging and design without altering the overarching identity of the parent brand, enabling them to respond to market demands effectively.
This value can influence consumer behavior, allowing companies to charge premium prices and fostering customer loyalty.
Brand Endorser
A brand endorser is an individual, often a celebrity, influencer, or public figure, who promotes and advocates for a company’s product or service.
Their role is to use their image, reputation, or credibility to increase brand visibility, build trust, and ultimately drive sales. Brand endorsers are chosen based on their alignment with the brand’s values, target audience, and marketing goals.
Benefits of Using a Brand Endorser:
• Enhanced Credibility: Association with a trusted individual can increase consumer confidence.
• Broader Reach: Endorsers can introduce the brand to their fan base or followers.
• Stronger Brand Recall: A familiar face makes campaigns more memorable.
• Cultural Relevance: Endorsers often reflect current trends and resonate with specific demographics.
