4. Recognition – Under Armour (Strives for achievement and recognition in sports)
5. Hero – Gatorade (Empowers athletes to push boundaries and achieve greatness)
6. Rebel – Diesel (Non-conformist, bold, and challenges societal norms)
7. Magician – Tesla (Transforms technology and creates futuristic innovations)

Based on the work of Jung, Carol Pearson created a matrix of twelve
archetypes that position the unconscious in an image.

Studying Pearson’s archetypes allows you to:
• Better understand the brand’s journey
• Increase communication between the “conscious” and “unconscious”of the consumer
• Give the brand more meaning and self-sufficiency
• Inspire and motivate
• Deal effectively with “difficult” people
• Have greater flexibility in choice
• Be more effective (efficient) in understanding the brand’s strategy
• Create a balanced organizational culture
• Create a brand personality that matches the values ​​and voice of the brand
• Create loyalty from consumers

Sub-brands are individual products, services, or groups of offerings that fall under a larger parent brand or master brand umbrella. Each sub-brand has its own unique identity, voice, and positioning, while still being aligned with the overall values and attributes of the parent brand.

Key aspects of sub-brands include:
Distinct Positioning: Sub-brands target specific customer segments or niches, allowing for tailored marketing strategies that resonate with particular audiences.
Flexibility: They can adapt their messaging and design without altering the overarching identity of the parent brand, enabling them to respond to market demands effectively.

Neoplasticism was grounded in a philosophy of universalism and idealism, aiming to express a new aesthetic that reflected the modern world.
It sought to create a new visual language that could transcend individual experience and cultural differences.
Influence on Architecture and Design:

The principles of Neoplasticism influenced not only painting but also architecture, interior design, and other disciplines, leading to the development of modernist architecture.
Notable examples include the Rietveld Schröder House designed by Gerrit Rietveld, which embodies De Stijl ideals through its spatial organization and use of color.

WordPress is renowned for its unparalleled versatility and flexibility. Whether you’re building a personal blog, an e-commerce store, a portfolio website, or a corporate portal, WordPress offers a myriad of themes, plugins, and customization options to suit your specific needs. Its adaptable nature empowers users to tailor their websites to reflect their unique branding and aesthetic preferences.

Official Marketing Magazine
Science defines brand equity as follows: “This is a set of associations and behavior of some consumers brand, members of distribution channels and head office corporations that the brand causes that allows you to receive large sales volumes or greater profits thanwould have been possible without use of the brand name” (Leuthesser, 1988).

A brand exists only when it creates income.And it follows from this that a brand that does not provide an opportunity build a profitable business, does not have of the slightest value. In short, it’s time
connect the brand with economic formulas. Brand is a concept supported economic calculations of profit. without financial result, can we talk about capital brand? Let’s analyze it.