Branding

4. Recognition – Under Armour (Strives for achievement and recognition in sports)
5. Hero – Gatorade (Empowers athletes to push boundaries and achieve greatness)
6. Rebel – Diesel (Non-conformist, bold, and challenges societal norms)
7. Magician – Tesla (Transforms technology and creates futuristic innovations)

Based on the work of Jung, Carol Pearson created a matrix of twelve
archetypes that position the unconscious in an image.

Studying Pearson’s archetypes allows you to:
• Better understand the brand’s journey
• Increase communication between the “conscious” and “unconscious”of the consumer
• Give the brand more meaning and self-sufficiency
• Inspire and motivate
• Deal effectively with “difficult” people
• Have greater flexibility in choice
• Be more effective (efficient) in understanding the brand’s strategy
• Create a balanced organizational culture
• Create a brand personality that matches the values ​​and voice of the brand
• Create loyalty from consumers

Neoplasticism was grounded in a philosophy of universalism and idealism, aiming to express a new aesthetic that reflected the modern world.
It sought to create a new visual language that could transcend individual experience and cultural differences.
Influence on Architecture and Design:

The principles of Neoplasticism influenced not only painting but also architecture, interior design, and other disciplines, leading to the development of modernist architecture.
Notable examples include the Rietveld Schröder House designed by Gerrit Rietveld, which embodies De Stijl ideals through its spatial organization and use of color.